Results from an SEO campaign are usually not immediate so SEO efforts have to be a part of an ongoing commitment to achieve results. The effects of an SEO campaign that includes continued content creation, promotion, and link building, are cumulative in that the more content you create and the more inbound links you receive, the more traffic you receive from search engines.
On the other hand, SEO is a long term PR effort that requires an ongoing investment of time and resources. SEO is very effective when you integrate it in your content creation and promotion efforts. When you do keyword research, add important keywords to your content, and ensure that your content is crawlable, you attract inbound links, which raises your search engine ranking and drives more traffic to your site over time…