by SANA SMITH

Search engine marketing has become one of the most important and essential marketing strategy for any business. Small business can get quick results by search engine marketing whereas big ones need it for the branding of the business. For most companies search engine or online marketing begins with getting a business website live and then finding hiring a SEM company for search engine marketing services. However unlike other marketing campaigns how can anyone measure the success of the search engine marketing campaign? Getting in the top 10 rankings for a given set of keywords, increase in the Google PR (Page Rank) on increase in traffic for a website is not the only thing. You must carefully analyze the website traffic stats to know the success of your website online marketing.

How to analyze Website traffic?

First of all you need a good web analytics program to track/record the website traffic. There are lot of web analytics programs that allow you monitor a website traffic. Lots of them are free however if you have a very big site (Portals or big brand name sites) then you may need to opt for paid analytics tools. Google analytics, web-stats, Compete, a web stats, Woopra and Omniture are few popular and good choices for web analytics configuration in your website.

What to check in web stat reports?

Website traffic may be increasing month by month but only increasing traffic in not the only metrics for a successful search engine marketing campaign. Aggressively web traffic caparison and analysis is the market key that will add to current and future revenue generation. Few important things to analyze are:

1. Website bounce rate: Bounce rate determines number of visitors that leave your website without any action. If your website traffic is increasing along with bounce rate then necessary action must be taken to lower the bounce rate. 2. CPA (cost per acquisition): This should be as minimal as possible and if it’s increasing as compared to previous months then its a matter of concern for SEM campaign. 3. Repeat traffic and new visitors: Online sales performance through different channels like direct sales, search engine traffic sales, sales through paid search results (PPC), sales from referral traffic etc. 4. Targeted traffic: It’s not worth getting traffic from the geographic location you don’t operate. Targeted traffic from targeted geographic location is must.

Hence it’s clear that profits can be maximized by multiple folds taking the right analytical approach. For more information of web trends and search engine marketing visit www.theseomarketing.com

Originally posted 2009-10-31 12:31:54. Republished by Blog Post Promoter

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